Define primary key, foreign key, and metadata
What will be an ideal response?
A primary key is a column or group of columns that identifies a unique row in a table. Columns that are primary keys in a table other than the one in which they reside are called foreign keys. Metadata are data that describe data in the database.
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In terms of the 75/15/10 rule, the 15% represents the:
A) money spent on media time or space B) money spent on ad production C) money spent for the creative work D) fee for the media planner
Which of the following would be the least effective question to ask when following up on the submission of a résumé?
A) Has a hiring decision been made yet? B) Can I provide any additional information regarding my qualifications for the position? C) What is the company's timeframe for filling this position? D) Can you tell me what to expect next in terms for the hiring process? E) Can you tell me who has been hired and what their qualifications are?
When negotiating and settling a deal, American leaders typically like to settle each aspect or part of the deal sequentially before moving on to the next aspect. This is a(n) ______ approach.
a. holistic b. linear c. integrative d. litigious
With two autonomous division managers, the price of goods transferred between the divisions needs to be approved by
a. corporate management. b. both divisional managers. c. both divisional managers and corporate management. d. corporate management and the manager of the buying division.