What is the value equation? Identify its various components and explain how the equation relates to a company's pursuit of competitive advantage
What will be an ideal response?
The task of marketing is to create customer value that is greater than the value created by competitors. According to the value equation, value for the customer can be increased by expanding or improving product and/or service benefits, by reducing the price, or by a combination of these elements. Companies with a cost advantage can use this advantage to gain a sustainable competitive edge in any of the marketing mix elements: product, price, promotion, or place. Knowledge of the customer combined with innovation and creativity can lead to a total offering that offers superior customer value. If the benefits are strong enough and valued enough by customers, a company does not need to be the low-price competitor to win customers. On the other hand, the value equation may lead to a focus on price as the key element of competitive advantage.
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Discuss the relationship between training, development, and careers.
What will be an ideal response?
Which of the following statements about bond accounting under the effective interest method is correct?
a. The cash interest paid is calculated as the bond face value × the effective rate. b. The interest expense is calculated as the carrying value × the effective rate. c. The difference between the cash interest paid and the interest expense is added to the carrying value of the bonds if bonds were sold at a premium. d. The difference between the interest expense and the interest paid is deducted from the carrying value of the bonds if bonds were sold at a discount.
Which of the following statements applies to mitosis but not to cytokinesis?
A. If it is disrupted, it can lead to an abnormal cell. B. It results in two daughter cells that are half the size of the original cell. C. It requires a large amount of ATP in order for the cellular mechanisms to function. D. It contains a checkpoint that will evaluate the quality of the cell.
When audience members believe your topic directly affects them
a. they will pay closer attention. b. they will not pay attention. c. they will likely be outraged. d. they will feel there is a conflict of interest.