Marketing managers often use in-store promotions to stimulate the sales of products for which consumers may not recognize their wants until they are in a store. Such products can be categorized as__________products
Fill in the blanks with correct word.
ANSWER: low-involvement
For low-involvement product purchases, consumers may not recognize their wants until they are in the store. Therefore, in-store promotion is an important tool when promoting low-involvement products.
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Indicate whether the statement is true or false
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