Which of the following companies would have different marketing plans for specific products or
services?
A) a start up company offering security services to banks in Tulsa, Oklahoma
B) a multinational electronics manufacturer with many strategic business units
C) a company selling organically manufactured cereal in New Orleans
D) a mining company offering treated bauxite (aluminium ore) to a few Aluminium
companies
B
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_____ is a thorough, systematic, periodic evaluation of the objectives, strategies, structure, and performance of the marketing organization
a. Marketing mix b. Article of incorporation c. Statement of qualification d. Marketing audit
According to your text, both structured and unstructured information is growing exponentially with regard to
A. quality and quantity. B. speed, structure, and sentiment. C. volume, velocity, and variety. D. delivery and directness.
Double-loop learning is essential for __________.
a. Emergent strategy b. Planned strategy c. Strategy success d. None of the above
Evans failed to pay his hotel bill. The manager of the hotel took possession of Evans's belongings and refused to give them back until the bill was paid. What are Evans's rights?