He proved that a publisher could reach the masses without resorting to sensationalism:

a. Benjamin Day
b. James Gordon Bennett
c. Horace Greeley
d. Henry Raymond
e.Samuel Boweles III


c

Communication & Mass Media

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Communicators using the mass media must recognize the inherent characteristics of mass communication. They are _______

a. audience/speaker isolation and advertising interruption of message continuity b. delayed audience feedback and greater emphasis on the method of message transmission c. the way a message is sent and the content of the message d. the size of the audience and the method of transmission

Communication & Mass Media

Which of the following does NOT contribute to the establishment of a "mutuality of concern" among group members?

A. determining to what extent members are concerned with the group task B. stating clear commitment to topic area C. suppressing hostile feelings toward other group members D. individual goals are group-centric

Communication & Mass Media

Corinne had such a strong opinion on the topic that everyone in the room decided to go along with her ideas. The groups' acceptance demonstrates the concept of __________.

A. a symposium B. forensic speaking C. decorum D. groupthink

Communication & Mass Media

Sasha’s boss, Alexis, says, “I’m not sure I understand the source of your reaction. Could you review for me how you arrived at this conclusion?”This is an example of:

a) rejection. b) agreeing with the content. c) disconfirmation. d) probing behind feelings.

Communication & Mass Media