With reference to assessing value for the IS infrastructure, architectural value is derived from ________
A) the infrastructure's ability to enhance the profitability of the business
B) an investment's ability to extend the infrastructure's capabilities to meet business needs today and in the future
C) an investment's impact on enabling the infrastructure to better meet business processing requirements
D) assessing the extent to which an investment helps to meet requirements for control, security, and integrity as required by a governing body or a key customer
E) the infrastructure's ability to improve product quality and customer satisfaction
B
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A bar chart would be particularly useful for
A) illustrating what percentages of a company's monthly budget are spent on utilities and other expenses. B) comparing market shares of three breakfast cereals from 2011 to 2012. C) showing the stages in production of a jet engine. D) depicting the proportion of advertising dollars spent on various major media. E) showing how the marketing budget has changed since 2014.
Which of the following is true of source derogation?
A. They are considered to be a useful tool for measuring consumer loyalty. B. They enhance brand recognition. C. They are positive thoughts about the spokesperson in an ad. D. They are one of the least important types of emotional responses to an ad. E. They generally lead to a reduction in message acceptance.
Payroll processing can be automated easily because accounting for payroll is very simple
Indicate whether the statement is true or false
The purpose of marketing research is to link the consumer to the marketer by providing information that can be used in making marketing decisions
Indicate whether the statement is true or false