According to Jamieson, television audiences expect good _____
from speakers.
A.) supporting statistics
B.) logic
C.) looks
D.) stories
E.) adaptation
D
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Tourists who visit Mardi Gras in New Orleans are unaware of the harsh working conditions experienced by young factory workers in China who produce many of the products that are consumed at the festival. Instead, tourists enjoy the festivity through the consumption of products that satisfy their desire for experiences. This is an example of ___________ of commodities
a. fetishization b. commodification c. tourism d. capitalism
In the "Why Weight" case, the advertising agency's creative insight was based on:
a. Surgery patients' belief in positive peer affirmations b. Showing successful weight losers holding up their old pants c. Using clothing labels found in common shopping malls d. Proving that eating was not as fun as fitting into new clothes
In the textbook's definition of communication, the term context refers to the predominant characteristics, attitudes, and behavior of the communicators
Indicate whether the statement is true or false
Effective _________________ presentations answers questions
such as "Why" or "What does that mean?" a. descriptive b. exploratory c. informatory d. explanatory e. technical