Which of these is a trademark?
A. Big Mac
B. Weight Watchers
C. Grown in Idaho
D. Realtor
Answer: A
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If a company wanted to use a boutique agency for developing a special contest or sweepstakes event, who should be contacted?
A) a media service agency B) a consumer promotion agency C) a direct marketing agency D) a trade promotion agency
In trying to convince a prospect to switch vendors, the lower the switching costs, the more difficult it will be to convince them to switch to a new vendor
Indicate whether the statement is true or false
All of the following statements about ethical organizations are true, except
A. organizational ethics define what a company is and what it stands for. B. ethics provide a common frame of reference that serves as a unifying force. C. ethical values shape the search for opportunities. D. the potential benefits of an ethical organization are few but direct.
Most ventures that are available for sale:
A. are listed on the stock market. B. are undervalued. C. have a marginal or unprofitable track record. D. lack established location.