Discuss the advantages of online focus groups
What will be an ideal response?
People all over the country and the world can participate and the client can observe the group from the convenience of the home or office. Geographical constraints are removed and time constraints are lessened. You have the unique opportunity to contact group participants again at a later date, to revisit issues, or introduce them to modifications in material presented in the original focus group. The Internet enables the researcher to reach segments that are usually hard to survey: doctors, lawyers, professionals, working mothers, and others who lead busy lives and are not interested in taking part in traditional focus groups. Moderators may also be able to carry on side conversations with individual respondents, probing deeper into interesting areas. Because there is no travel videotaping, or facilities to arrange, the cost is much lower than for traditional focus groups.
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