Being the overall low-cost provider in an industry has the attractive advantage of

A. giving the firm a very appealing brand image.
B. building strong customer loyalty and locking customers into its product because customers have high switching costs.
C. putting a firm in the best position to win the business of price-sensitive customers and earn profits by setting the floor on market price.
D. putting the company in a strong position to be more profitable than companies pursuing a differentiation strategy.
E. greatly reducing the strong bargaining power of rivals with the key distributors.


Answer: C

Business

You might also like to view...

Goods on consignment should be included in the inventory of

a. the consignor but not the consignee. b. the consignee but not the consignor. c. both the consignor and the consignee. d. neither the consignor nor the consignee.

Business

Which of the following is/are true concerning an employee stock options' time value element?

a. One cannot measure the amount of the element before the expiration date. b. Stock options with exercise prices less than the current market price of the stock have a higher value, other things equal, than stock options with exercise prices exceeding the current market price of the stock. c. Stock options that are "in the money" have a higher value, other things equal, than stock options that are "out of the money". d. A stock option whose exercise price exceeds the current market price has economic value because of the possibility that the market price will exceed the exercise price on the exercise date . e. none of the above

Business

Which of the following is the least likely to be a relevant item in deciding whether to replace an old machine?

a. the cost of the new machine. b. the annual savings derived from the new machine. c. the expected life of the new machine. d. the cost of the old machine.

Business

The use of a control group is a common aspect of which data collection technique?

a. a survey b. an experiment c. observation d. simulation

Business