When the agency presents the ad concept, the client assumes the role of the Warrior.
Answer the following statement true (T) or false (F)
False
When the agency presents the concepts, the client is in the role of the Judge, without having gone through the other roles first.
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Assume that on November 1, a note which has a face value of $9,000, bears interest at 9 percent for 120 days, received from a customer as an extension of her past-due account is dishonored. The entry that would be made to record the dishonor include all except
A) a debit to Accounts Receivable for $9,000. B) a credit to Interest Income for $266. C) a credit to Notes Receivable for $9,000. D) a debit to Accounts Receivable for $9,266.
Which of the following is true of the business-embedded (BE) learning function?
A. Training functions organized by the BE model do not involve line managers. B. The BE function is customer-focused. C. A BE training function does not guarantee that training will improve performance. D. A BE training function views trainees as marketers.
Which is an example of a repudiation?
A. Jaime orders goods to be delivered on May 1; the company does not deliver the goods until May 15. B. Darlene offers to sell her car to Brian for $5,000; Brian tells Darlene he will give her $4,000 for the car. C. Max places an order for five custom-made shirts; two hours later, he changes his mind and notifies the shirt company that he will not pay for the shirts if they are sent. D. Venus orders 100 silk dresses, which she plans to resell; when the order arrives, she finds the dresses are made of cotton, so she refuses to pay for them.
Heavy investment in ________ will help take advantage of the market's growth and help maintain high market share.
A. cash cows B. stars C. question marks D. dogs