This has the effect of efficiently delivering information that would take much too long to play out using dialogue:

a. narration
b. FX
c. music
d. all of these
e. none of the above


.A

Communication & Mass Media

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The essential supposition of __________ stories is everything has occurred close to the time of the broadcast

a) immediate b) color c) conciseness d) correctness

Communication & Mass Media

Which PR agency was one of the first to have a global presence?

a. Rogers & Cowan b. Hunter PR c. Hill & Knowlton d. DAY

Communication & Mass Media

According to a survey conducted by Business Wire, how much more activity do multimedia news releases generate when compared to text only releases?

a. double b. triple c. quadruple d. no more

Communication & Mass Media

What is an IMC audit? What do we need to know before launching an IMC campaign?

What will be an ideal response?

Communication & Mass Media