The manager of a bookstore plans to use e-mail to send an online sales message announcing a special sale. What is the best advice to make this e-marketing campaign successful?
A) Leave the subject line blank so that readers will be curious enough to open the message.
B) Build interest by placing the most important information near the end of the message.
C) Send the e-mail sales message only to those who have given permission.
D) Include at least eight to ten central selling points to overcome any resistance.
C
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_____ is a technique for distributing ratings that are generated with any of the other appraisal methods and comparing the ratings of people in a work group.
A. Behavioral rating scales B. Forced distribution C. Peer distribution D. Critical incident
The Pancake House did a brisk business on the weekend and the maître d' was always on the lookout for ways to improve the customer experience
He carefully tracked the number of customers that graced their establishment over the last four weekends. He was hopeful that he could forecast the number of customers that would come for the world's finest pancakes the next weekend. Weekend 1 Weekend 2 Weekend 3 Weekend 4 Friday 131 216 286 355 Saturday 225 311 408 490 Sunday 166 249 330 415 Using the data in the table, first plot the data and comment on the appearance of the demand pattern. Then develop a forecast for weekend #5 that fits the data. What will be an ideal response?
Which of the following statements is not true about training salespeople?
A. Some firms put new employees into the field immediately, before any formal training. B. Sales training for experienced personnel is often scheduled when sales activities are not too demanding. C. Training programs for experienced salespeople usually emphasize product information or new technology. D. Ethics training can be used to improve employee satisfaction and help prevent misconduct. E. Training programs for new sales personnel are never more than two weeks long.
The installment sale method of accounting does not apply to which of the following sales?
A. Sale of business equipment B. Sale of 12-acre tract of land held as inventory by a real estate developer C. Sale of U.S. Treasury notes D. The method does not apply to the sale of 12-acre tract of land held as inventory by a real estate developer or to the sale of U.S. Treasury notes.