Which of the following is a characteristic of services?
A) low barriers to entry
B) high switching costs
C) low rivalry
D) reduced competition
A
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Which of the following is most likely a difference between advertising and sales promotion?
A) Advertising is a sales-directed form of communication, while sales promotions are endorsed as company news. B) Advertising can be used to build up a long-term image for a product while sales promotion effects can be short lived. C) Advertising can be used to dramatize product offers, but sales promotion cannot be used for this purpose. D) Advertising can trigger quick sales, while sales promotions cannot. E) Advertising is not as effective in building long-term brand preferences as sales promotions.
The fastest and most expensive mode of transportation is ________
A) railroads B) water C) the Internet D) pipeline E) air
Since Jameson has to coordinate airline flights, rental car information, prospect addresses, contact information and appointment times, and emails and voicemails from current clients, all while in transit, he would most likely benefit from a(n):
A) assistant B) laptop C) Rolodex D) smartphone E) atlas
A crash R&D program by one firm cannot replicate a successful technology developed by another firm, when research findings cumulate. This is an example of
A. social complexity. B. causal ambiguity. C. physical uniqueness. D. path dependency.