Explain the typical reasons for speech anxiety and discuss the strategies for overcoming anxiety. Be
sure to explain why the techniques for reducing speech anxiety are likely to be effective.
What will be an ideal response?
(1 ) Reasons: the speaker sees his or her ideas as important; the speaker values listeners' judgment; the
speaker wants to make a good impression; speaker worries about making mistakes.
(2 ) Reduction strategies: acknowledge fears and recognize that you can overcome them; concentrate on
what you will say and the effect you want to have on your listeners; act confident, even if you feel
apprehensive; prepare a strong introduction; end the speech on a strong note and pause before returning to
your seat.
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Spencer is using the search engine Google to search the Internet for information on
his speech topic. Google returns a list with no helpful items. What should Spencer do? A) Launch the same engine again to see if it produces a better list on its second try. B) Launch another search engine, such as Bing, to see if it produces a better list. C) Abandon his search of the Internet as nothing of value likely exists there. D) Type in random URLs with the appropriate extensions to see what might turn up.
A speech topic such as, "Bob Marley was the most
influential reggae musician" is an example of a ___________. a) classical speech b) policy speech c) speech of fact d) value speech
IMC is different from mass marketing because
A) IMC targets mass audiences using databases B) mass marketing favors the use of new media C) IMC practitioners emphasize customer-preferred media D) A and B E) A and C
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