A forecaster that uses a holdout set approach as a final test for forecast accuracy typically uses:
A) the entire data set available to develop the forecast.
B) the older observations in the data set to develop the forecast and more recent to check accuracy.
C) the newer observations in the data set to develop the forecast and older observations to check accuracy.
D) every other observation to develop the forecast and the remaining observations to check the accuracy.
B
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Business-to-business ads have tended to use the rational advertising appeals almost exclusively. In recent years, there has been a move to use more:
A) sex appeals B) emotional appeals C) fear appeals D) scarcity appeals
American Airlines conducts ongoing in-flight surveys to assess passengers' perceptions of the ticket buying process, gate agents, flight attendants, food and beverage service, condition/comfort of airplanes and adherence to departure/arrival schedules. American Airlines' research provides feedback on ________ measurements.
A. Formal B. Informal C. Basic D. Soft E. Hard
________ measures the overall effectiveness of management in generating profits with its available assets
A) Total asset turnover B) Price/earnings ratio C) Return on equity D) Return on total assets
April 1, 2014 - O signs construction mortgage for construction of his home; Bank records construction mortgage August 15, 2014 - O signs permanent mortgage for purchase of newly?built home that covers home and all after?acquired property/fixtures;
Bank records mortgage October 15, 2014 - Sears allows O to purchase on credit a new hot water heater October 20, 2014 - O installs hot water heater October 22, 2014 - Sears files financing statement January 2, 2015 - O defaults on mortgage payment February 2, 2015 - O declares bankruptcy Discuss who will have priority in bankruptcy.