Connecting various links to a corporation's online personality can be accomplished using what?
A) Social media
B) A central hub
C) LinkedIn
D) A specific media personality
E) User generated content
Answer: B
Explanation: B) Although it's important to join those conversations and be visible where your stakeholders are active, it's equally important to anchor your presence at your own central hub–a web presence you own and control. This can be a combination of a conventional website, a blog, and a company-sponsored online community, for example. Use the hub to connect the various pieces of your online "self" (as an individual or a company) to make it easier for people to find and follow you.
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Advertising agencies offer the following advantages, except:
A) potentially lower costs due to efficiency B) better understanding of the product and how it is used by consumers C) greater expertise and access to top creative talent D) perspective of an outsider
The available capacity will be influenced by:
I. product specification. II. product mix. III. work effort. IV. units of measurement A) II, III and IV only B) III only C) IV only D) I, II and III only E) I, II and IV only
In addition to the information contained in Table 4-4, you know that the current ratio for 2010 is 4
and that the corporation paid $11,600 in dividends in 2010. What is Wes Donnell's total asset balance for 2010? A) $26,900 B) $38,500 C) $42,500 D) $36,500
Macon Corporation has no excess capacity. If the firm desires to implement the general transfer-pricing rule, opportunity cost would be equal to:
A. the summation of variable cost plus fixed cost. B. the total difference in the cost of production between two divisions. C. zero. D. the direct expenses incurred in producing the goods. E. the contribution margin forgone from the lost external sale.