Imagine that in your communication class you are assigned to give an informative speech on a

topic related to your major, to your current job, or to your future career. Provide a specific
purpose statement for that topic.

What types of supporting material would you need to
effectively develop your speech? These might include definitions, explanations, examples and
illustrations, comparisons, quotations, and statistics. Define at least 3 of these and discuss how
you would use them in your speech to meet your audience's needs.
What will be an ideal response?


The specific purpose statement should describe what listeners will be able to
accomplish as a result of the speech. Supporting material should be chosen with the audience's
culture and gender in mind, and should either add interest, make the speech more memorable,
add clarity, or add proof. Definitions explain the meaning of a word or idea, explanations make
ideas more understandable, examples are factual instances, illustrations are narratives,
comparison show similarities between known and unknown ideas, quotations are expert
testimony, and statistics are numbers that show relationships between ideas.

Communication & Mass Media

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Open coding involves the use of the constant comparative method

Indicate whether the statement is true or false.

Communication & Mass Media

Preston shows up late for his first day of work. Based on this, his new boss's expectations for appropriate ________ behavior are violated

a. chronemic b. haptic c. kinesic d. proxemic

Communication & Mass Media

What should a speaker do if the target audience members are very much opposed to the speaker’s speech goal?

a. The speaker should change the goal of the speech since the target audience members are unlikely to change their minds. b. The speaker should only expect that the opinion of the target audience members will move a little bit in his or her direction. c. The speaker should use a strategy similar to the one that is used when the audience is mildly opposed to the speaker’s views. d. the speaker should provide basic arguments and information to ensure that the audience is informed.

Communication & Mass Media

Since a public speech is heard rather than read, it's not necessary to create a written bibliography of your sources

Indicate whether the statement is true or false

Communication & Mass Media