The three basic functions a channel intermediary provides are transactional, logistical, and facilitating functions.
Answer the following statement true (T) or false (F)
True
You might also like to view...
Individuals with varying chronological and cognitive ages may all be in the same life stage
Indicate whether the statement is true or false
The central selling point in a persuasive message
a. appears only once in the message and should, therefore, be carefully placed for best effect. b. is usually price. c. can be thought of as the message's theme and appears throughout the message as a common thread. d. appears only in the attention and action stages.
A favorable variance has a debit balance and is a contra revenue
Indicate whether the statement is true or false
Scenario 17.2 Use the following to answer the questions. The Presto Company manufactures several types of household appliances, including blenders, waffle makers, and home deep fryers. Presto sells its products to retail stores such as Kohl's, Macy's, and J.C.Penney's, through its own sales force. Marilyn Wilson is one of Presto's salespeople, and is responsible for stores headquartered in Region 1 of the United States. Marilyn has just come from a monthly meeting where she has been informed about the new stovetop grill that will be part of next season's lineup. Presto's marketing department has developed a promotional plan for the new grill and outlined that plan for the sales staff in the meeting. The promotional plan for the next 60 days will include television commercials that
demonstrate the new grill, in-store rebates, and a customer contest for the best grilled sandwich recipe. In addition, Marilyn and other members of the sales force will be given a free grill for their own home use so they can become more familiar with the product. Presto is also offering a free trip to New York City for their staff salesperson who has the highest dollar in sales to his or her stores. To encourage the retail stores to push this product, Presto will offer the retail store a $5 discount for each grill that the store purchases after the 60-day promotion is over. Refer to Scenario 17.2. Presto's use of a free trip to New York is an example of ____, while the $5 discount to its retail stores is an example of ____. A. a trade allowance; a buy-back allowance B. a buying allowance; a dealer loader C. a dealer loader; a buy-back allowance D. a sales contest; a buy-back allowance E. a sales contest; a buying allowance