Which of the following is an example of reintermediation?
A) The diamond card of the Futilery Centriono, is issued by invitation only to customers who spend more than $250,000 a year on their shopping card.
B) Nanny Duke, a baby products manufacturing company, acquires a list of parents-to-be and showers them with samples of diapers and other baby products to capture a share of their future purchases.
C) Kambo, a fashion apparel company that deals directly with customers to sell its products, adds retailers to its supply chain to cater to its target audience in remote geographic locations.
D) Rusicwood, a furniture manufacturing firm, starts selling directly to its customers after experiencing a dip in sales due to channel conflicts between retailers.
E) Donuts Haven, a fast food chain, expands its menu beyond breakfasts by adding hearty snacks that substitute meals in order to provide competition to the other food chains in the area.
C
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When utilizing SMART goals or MBO, deadlines can help you keep your eye on the ______ while simultaneously paying attention to ______.
A. task at hand; ethical standards B. customer; the employees C. profitability; details you may be missing D. big picture; the necessary details E. profits; employee satisfaction.
When supermarkets and department stores drop the price on well-known brands to stimulate store traffic, they are said to be following ________
A) value pricing B) loss-leader pricing C) special event pricing D) high-low pricing E) everyday low pricing
In a short essay, discuss the following levels of “enviro-preneurial” marketing strategies: (a) functional or tactical, (b) quasistrategic or business level, (c) and strategic level.
What will be an ideal response?
By understanding more about the other party, the entrepreneur has a greater opportunity to achieve integration in negotiation.
Answer the following statement true (T) or false (F)