Marketers at Unilever have just finished up with a nationwide survey of their customers to determine the potential viability of a new product. Now the marketers must go over the data, tabulate the results, and form conclusions on whether the product idea should advance to the next level. What part of the environmental monitoring process is Unilever in at this stage?
A. Environmental scanning
B. Competitive analysis
C. Reactive screening
D. SWOT analysis
E. Environmental analysis
Answer: E
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Vegan Company reported the following: Common stock, $5 par, 200,000 shares authorized, 50,000 shares issued and outstanding What is the effect of issuing 2,000 shares of common stock in exchange for land with valued by a realtor at $36,000 if the common stock sells for $12 per share and is regularly traded?
a. The Land account increases by $24,000. b. Retained Earnings decreases by $10,000. c. Common Stock increases by $36,000. d. Additional Paid-in Capital - Common increases by $24,000.
The account most recently posted is determined most efficiently by referring to the
a. Post. Ref. column of the ledger. b. balance column of the ledger. c. date column of the general journal. d. Post. Ref. column of the general journal.
Which of the following would each consumer segment attracted to The Attic Trunk have in common with the other consumer segments?
A) habitual buying behaviors B) self-concepts C) AIO dimensions D) life-cycle stages E) aspirational groups
How might a marketer of pens alter the "product" portion of the marketing mix when targeting female college students versus male college students?
What will be an ideal response?