What is a computer crime where a competitor or disgruntled employee increases a company's search advertising costs by repeatedly clicking on the advertiser's link?
A. Cyberbullying
B. Click-fraud
C. Cybervandalism
D. Competitive click-fraud
Answer: D
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In a ______ role, you should be constantly alert for useful information, whether gathered from newspaper stories about the competition or discovered in conversations with subordinates.
A. figurehead B. negotiator C. spokesperson D. monitor E. disseminator
Which of the following is not an example of indirect materials?
a. Wood in a desk b. Nails in a desk c. Screws in a desk d. Lubricants for machinery
Thompson Crayons Ltd. is a manufacturer of crayons and colored pencils in Rhodia. The company has started packaging their products in vibrant colored boxes, as opposed to brown boxes used in the past, in order to increase their sales
In this scenario, Thompson Crayons Ltd. is using a _____ strategy. a. product differentiation b. market development c. diversification d. market penetration
Price elasticity of demand is a measure of price sensitivity.
Answer the following statement true (T) or false (F)