When learning how to give a speech, manuscript delivery is often discouraged because it __________.
A. only works for informal situations
B. invites the speaker to concentrate more on the script than on the audience
C. requires the ability to think on your feet
D. requires the ability to use correct and precise pronunciation
Answer: B
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Answer the following statement(s) true (T) or false (F)
1. The news release is the only appropriate tactic for communicating with radio, television, and newspapers. 2. According to the media database company Cision, its 2017 State of the Media Report confirms that journalists rank fact sheets as one of their most valuable resources. 3. Within digital news releases you can include relevant URL links to provide further information. 4. A fact sheet must be labeled “Fact Sheet” at the top and include a headline and dateline. 5. The language used in a speech should be exactly like that used in all PR writing.
If a local broadcast station has the rights to a syndicated show, it can insist the cable systems in its coverage area block out the same series if it runs on an imported channel like WGN under
a. franchising. b. retransmission consent. c. syndex. d. must-carry.
Historically, the highest proportion of labor costs is paid to movie stars in the form of huge fees and _________
A) marketing kickbacks B) free trips and meals C) percentages of upfront costs D) percentages of profits
You begin the process of writing with an intended effect in mind. It has to be "intended" because you don't know what the actual effect will be ahead of time
Indicate whether the statement is true or false