Nielsen Media Research is primarily known for its __________, but it also does a lot of work tracking retail sales

Fill in the blank with correct word


television ratings

Communication & Mass Media

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"Surgeons and their wives deserve the financial protection offered by these caps on monetary awards in malpractice suits." This statement violates which of the guidelines for inclusive language discussed in your textbook?

A. Use names that groups use to identify themselves. B. Avoid excluding listeners because of their occupation. C. Avoid stereotyping jobs and social roles by gender. D. All the answers are correct.  E. Both avoid excluding listeners because of their occupation and use names that groups use to identify themselves.

Communication & Mass Media

Certain words, which are related to a news story, help interested readers find that news release by using search engines. What are these words called?

a) Tags b) Boilerplates c) Headlines d) Leads

Communication & Mass Media

The professor told the class that each visual aid should illustrate just one idea from their speech. In other words, the visual aid should be __________.

A. portable B. visible C. valid D. simple

Communication & Mass Media

______ integrates the use of a soundbite or two into a story.

A. Package B. VO/SOT C. Reader D. Voice-over

Communication & Mass Media