In the United States, audience members are NOT likely to exhibit the following characteristic
A) looking directly into the speaker?s eyes
B) preference for a soft-spoken speaker
C) preference for a grammatical presentations
D) preference for a personal approach from the speaker
B
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Oblique-angle shots tend to suggest
a. tension, transition, and impending movement. b. security and domination. c. tediousness and insignificance. d. power, stability, and fate.
What is financial communication and why is it important?
What will be an ideal response?
According to the text, which of the following best summarizes Em Griffin’s view of the
wisdom of using guilt to persuade people?
a. Guilt is effective at gaining compliance with a request, but people tend to avoid and devalue those who make them feel guilty. b. Guilt is not very effective at gaining compliance with a request. © 2016 Cengage Learning®. May not be scanned, copied or duplicated, or posted to a publicly accessible website, in whole or in part. c. Guilt is a technique that can unlock the subliminal desires that have been repressed, resulting in low levels of immediate persuasion but higher levels of persuasion over the long-term. d. Guilt operates according to the principle of reciprocity—if you make me feel guilty then I’ll make you feel guilty. e. Guilt is persuasive with some people and not so persuasive with others—the persuader really needs to know the audience before using the guilt appeal.
Communicating respect for and acceptance of the audience is a matter of __________.
a. emphasizing important information b. speaking vividly c. understanding meaning d. speaking appropriately