Which of the following is FALSE concerning the providing of supporting evidence in a sales message?
a. Few people will believe general statements without the support of factual evidence.
b. Since research facts and figures can be boring, general remarks about superior durability and appearance are more effective.
c. Evidence presented must not only be authentic; it must sound authentic, too.
d. Not only do you have an obligation to give information, you should interpret it if necessary and point out how the information will benefit the receiver.
B
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The ______ culture is focused on how things get done, not by what gets accomplished.
A. bet the company B. process C. tough-guy, macho D. work hard, play hard
Which of the following is an advantage of inside selling?
A) Inside selling is less expensive than in-person selling. B) Inside salespeople need to be in the office. C) Inside salespeople spend more time selling to major accounts. D) Inside salespeople focus on systems contracts. E) Outside reps free inside salespeople to convert new major prospects.
Rodney was employed by Deluxe Discount Store. Rodney's manager directed him to check the prices of dog food at Huge Savings Store. The manager of Huge Savings Store saw Rodney writing down prices and asked him to leave. Rodney, fearful that he would be fired by Deluxe, refused to leave. Rodney committed the tort of
a. larceny. b. trespass. c. misrepresentation. d. conversion.
Your partner unexpectedly dies. Your partnership agreement has a buy-sell clause with a "shotgun" provision. Which of the following is TRUE?
A) The value of your partner's shares will be appraised by an expert. B) The value of your partner's shares will be determined by arbitration. C) The value of your partner's shares will be determined by the average earnings of the company over a recent period. D) The shotgun clause is ineffective because of the death of your partner. E) The person who now owns your partner's shares must make you an offer for your shares. If you choose, you can instead buy his shares at that price.