Exceeding customer expectations is often referred to as customer delight.
Answer the following statement true (T) or false (F)
True
Exceeding customer expectations is often referred to as customer delight, which has been shown to correlate highly with loyalty and high return on customer investment.
You might also like to view...
A study has been conducted to determine if one of the departments in Carry Corporation should be discontinued. The contribution margin in the department is $80,000 per year. Fixed expenses charged to the department are $95,000 per year. It is estimated that $50,000 of these fixed expenses could be eliminated if the department is discontinued. These data indicate that if the department is discontinued, the yearly financial advantage (disadvantage) for the company would be:
A. $15,000 B. ($30,000) C. ($15,000) D. $30,000
To a marketer, cognitive dissonance is synonymous with buyer's regret.
Answer the following statement true (T) or false (F)
Answer the following statement(s) true (T) or false (F)
1. The smart management of purchasing costs with an objective to reduce cost is referred to as spend management. 2. An objective of supply management is to assure the required levels of purchased item quality. 3. Office supplies are an example of low-risk, functional goods. 4. A bidder submits a bid that does not conform to the invitation to bid is submitting a bid that is not responsive.
________ is a cross between traditional billboards and transit advertising.
A. A mobile billboard B. Advertainment C. On-board advertising D. Variable-site advertising E. The full-showing panel