Since a store design cannot achieve all objectives, managers need to make trade-offs among them. Which of the following does not describes such trade-offs?
A. The trade-off between the ease of finding merchandise and providing an interesting shopping experience is determined by the customer's shopping needs.
B. A supermarket's traditional design can efficiently store and display a lot of merchandise with long rows of floor-to-ceiling racks; however, this design is not good for a pleasant shopping experience.
C. Giving customers adequate space in which to shop has to be balanced with the use of scarce resource for merchandise.
D. Retailers often make trade-offs between stimulating impulse purchases and making it easy to buy products.
E. Specialty store retailers encourage the ease of finding merchandise rather than exploration.
Answer: E
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What will be an ideal response?
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What will be an ideal response?