According to the authors of the text, what should drive the design of your product?
a. Market demand
b. Your competition
c. Convenience
d. Saving money
a. Market demand
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Traditional channels of distribution
A. are usually controlled through strong legal contracts. B. may involve little or no cooperation among channel members. C. are more easily controlled than corporate channel systems. D. do not perform bulk-breaking activities. E. are usually preferred to other distribution arrangements.
A conditional probability is the probability that two events will occur simultaneously
Indicate whether this statement is true or false.
Subtypes can be exclusive or inclusive
Indicate whether the statement is true or false
In the context of technology in value chains, customer relationship management (CRM):
A) enables small firms to make counterfeit knock-offs of genuine products. B) prohibits firms from bundling goods and services together. C) encourages firms to produce standardized goods for all consumers to reduce manufacturing costs. D) exploits the vast amount of data that can be collected from consumers.