Data messages vary in format and content and can include any primitive CPU data types or more complex data types
a. True
b. False
Indicate whether the statement is true or false
True
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Based on a predicted level of production and sales of 22,000 units, a company anticipates total variable costs of $99,000, fixed costs of $30,000, and operating income of $36,000. Based on this information, the budgeted amount of fixed costs for 20,000 units would be:
A. $99,000. B. $90,000. C. $150,000. D. $30,000. E. $66,000.
Andrew owns a popular but expensive Chinese restaurant. In order to introduce more people to his brand, he offers a series of one-time “taste fairs” in which he brings his recipes to a locally sponsored event. Customers are able to pay modest amounts for small servings of his creations while not paying for the ambiance of the famous restaurant. What need is Andrew addressing?
a. the restaurant’s lack of customers b. customers’ lack of money c. the owner’s lack of infrastructure d. the customers’ lack of access
A company had net income of $51,500, net sales of $812,910, and average total assets of $237,000. Its profit margin and total asset turnover were, respectively:
A. 6.34%; 21.73. B. 21.73%; 6.34. C. 3.43%; 6.34. D. 6.34%; 3.43. E. 3.43%; 21.73.
Richard participated in a study conducted by an advertising agency. During his interview, he was asked to gauge the services provided by a regional airline on the basis of his experiences and what others had told him. The interviewer asked Richard specific questions about the food, the seating arrangements, the ease with which he entered and exited the plane, and the service provided by the flight attendants. The advertising agency used the research data to develop the creative strategy. In this scenario, Richard provided the agency with
A. secondary external data. B. buzz marketing research. C. product-specific preplanning inputs. D. secondary internal data. E. switch marketing inputs.