One of the easiest things a salesperson can do is to care about customers.
Answer the following statement true (T) or false (F)
False
Caring for a customer is difficult and inconvenient; however, caring builds long-term relationships with customers.
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Repeating the same ad does not always work, which has led advertisers to take advantage of the principle of variability theory. That means brand and ad recall are increased because the ad:
A) has several identifiable selling points B) is seen by consumers in different environments C) uses the same tagline in every venue D) uses a typical person spokesperson
If technology changes rapidly, a firm should
a. expense plant asset immediately because of the uncertainty of future benefits. b. depreciate plant assets over long periods of time. c. consider an accelerated rate of depreciation. d. use the straight-line method of depreciation as it is the easiest.
The first step in planning how to price a product is to develop pricing objectives.
Answer the following statement true (T) or false (F)
A company received a special one-time order to buy 6,000 of its portable radios for $20. The radios generally sell for $25. Each radio's total manufacturing cost is $21.50, which includes $2.50 of allocated fixed overhead. Should the company accept the special order?
What will be an ideal response?