When it comes to selling tennis racquets, marketers would seek the endorsement of Serena Williams, because she would be an opinion leader for that product.
Answer the following statement true (T) or false (F)
True
Opinion leaders are individuals who exert an unequal amount of influence on the decision of others because they are considered knowledgeable about a particular product. Tennis players would value the opinion of Serena Williams regarding tennis racquets, because of her outstanding performance on the tennis court.
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Consider the following objective function and constraint: C(x) = 2x12 - 15x + 3x23 - 9x2 + 30, such that x1 = 3x2. Which of the following is the correct Lagrangian function?
A) L = 2x12 - 15x + 3x23 - 9x2 + 30 - ? (3x2 - x1) B) L = 2x12 - 15x + 3x23 - 9x2 + 30 - ? (x2 - 3x1) C) L = 2x12 - 15x + 3x23 - 9x2 + 30 - ? (3x1 - x2) D) L = 2x12 - 15x + 3x23 - 9x2 + 30 - ? (3x2 - 3x1)
____________________ is having confidence or relying on the integrity and abilities of other people.
Fill in the blank(s) with the appropriate word(s).
When an advertiser asks for speculative presentation, the ad agency is expected to
A. show a portfolio of previous campaigns. B. present three-dimensional advertising plan. C. infer what the market is for a particular product based on experience with other clients. D. give a presentation of what the agency intends to do for the advertiser. E. improvise a storyboard based on brainstorming during a meeting.
Digital audio encompasses digital technologies of all kinds that serve and support digital music, video, and graphics.
Answer the following statement true (T) or false (F)