Briefly describe the four components of the Internet mindset
What will be an ideal response?
1. The Internet enables personal communication; mass marketing is no longer appropriate.
2. Customer contact should be interactive not broadcast. Get the message, listen to the customer, and capture the feedback.
3. The customer should be served in his/her time frame and place; not at the organization's convenience.
4. Content and services must be driven by listening to bottom-up feedback.
You might also like to view...
The warranty against encumbrances applies to the goods only at the time they are delivered to the buyer; it is not concerned with an encumbrance that existed before the sale was made
Indicate whether the statement is true or false
Research has found that consumption of high-fructose corn syrup (HFCS) increased approximately ________% between 1970 and 1990.
a. 250 b. 1,000 c. 175 d. 700
A cashier at Carter's cafeteria can total an average of 2.2 trays per minute. The probability that the cashier will total no more than three trays in a minute is:
a. 0.1966. b. 0.6227. c. 0.9275. d. 0.8193.
Which installation tries out a new information system at one site and uses the experience to decide if and how the new system should be deployed throughout the organization?
A) Direct installation B) Phased installation C) Parallel installation D) Single-location installation