If Xerox had continued to define its ________ in terms of just producing copy machines instead of providing "document solutions," the shift to electronic documents would have left the company in the dust
A) return on marketing investment
B) portfolio analysis
C) SWOT analysis
D) mission
E) external environment
D
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Globalization requires that companies respond to the needs of many societies
Indicate whether the statement is true or false
Which of the following is an approach where firms target a whole market based on common consumer needs?
A) demographic segmentation B) undifferentiated marketing C) micromarketing D) concentrated marketing E) geographic segmentation
Sales minus cost of goods sold is referred to as variable contribution margin
Indicate whether the statement is true or false
Which of the following statements is incorrect?
a. A stock is a certificate representing partial ownership in a corporation. b. Like debt securities, common stock is issued by firms to obtain funds. c. Stocks are issued by corporations to raise short-term funds. d. The secondary stock market enables investors to sell stocks that they had previously purchased.