What role do values play in the public relations planning process?
What will be an ideal response?
Answer: Values are important at every step of the planning process. Public relations is a values-driven process. A good public relations plan contributes to the fulfillment of an organization's highest aspirations: its values, mission, and business goals. At the outset of planning, a public relations planner has to ask: What values-based outcome do I seek, and are the results I seek consistent with my organization's values-based mission statement? Understanding a particular public's values is critical in developing an appropriate message to send to that public. The message should speak to each public's values while addressing the organization's goals.
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One risk of using a rhetorical question is that the audience might answer the question differently than
the speaker wanted. Indicate whether the statement is true or false
Discuss Baxter and Montgomery’s concept of the openness–closedness dialectic as it applies to self-disclosure in relationships.
What will be an ideal response?
Confirming messages
a. are used to verify information. b. are more ethical and more effective compared to disconfirming messages. c. reject or invalidate the self-image of a conversational partner. d. are only implicit.
This term can refer to: (1) the numerical measurement of film in feet or time; (2) the length of moving images recorded by a camera, in an unedited state.
A. Shot B. Footage C. Composition D. Jump cut