What is the first step in the IMC Planning Process? Describe the components
What will be an ideal response?
The first step is the analysis of the context, which includes customers, competitors, and communications. Customers that should be examined include current customers, former customers, potential new customers, and the competitors' customers. The second component is the examination of competitors through primary and secondary research. The last component is an examination of the communication used by the firm, by competitors, and in the industry.
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Which of the following is NOT as a risk associated with ERP implementation?
a. A drop in firm performance after implementation because the firm looks and works differently than it did while using a legacy system. b. Implementing companies have found that staff members, employed by ERP consulting firms, do not have sufficient experience in implementing new systems. c. Implementing firms fail to select systems that properly support their business activities. d. The selected system does not adequately meet the adopting firm's economic growth. e. ERP's are too large, complex, and generic for them to be well integrated into most company cultures.
A valid delegation of duties relieves the delegator of obligationsunder the contract
Indicate whether the statement is true or false
You are asked to provide two friends who are in business together with advice regarding what they need to do to legally in order to form a limited liability company. Although your friends like the general notion of limited liability in the operation of
their business, they are totally unfamiliar with the legal processes for forming a LLC, so you need to provide them with the basic requirements for LLC creation. What specific advice would you give them?
A(n) ________ involves finding potential customers, contacting them, and assigning a sales person
A) value chain B) information system C) business process D) differentiation strategy