The involvement of the mayor in a Ponzi scheme garnered extensive media coverage, which caused people to discuss and debate the issue. Which stage of evolution of an issue is this, and how does it contribute in forming a public opinion?

a) Public awareness; this makes the issue a matter of public discussion
b) Definition of issue; this stimulates the media
c) Involvement of opinion leaders; this makes people aware of the issue
d) Government involvement; this builds a public agreement


a

Communication & Mass Media

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Furniture Mart participates in an exhibition. Once the sales team starts smiling and welcoming passersby, they notice the number of people who visit their booth starts to increase. Which nonverbal message did the sales team utilize?

a. Facial expression b. Eye contact c. Body movement d. Physical appearance

Communication & Mass Media

In lawsuits involving public issues that are covered by the mass media, the elements of libel now include all of the following except:

a) defamation; b) dissemination; c) identification; d) some kind of fault; e) absence of malice.

Communication & Mass Media

Which of the following statements about hearing is correct?

a. Hearing occurs when we read lips. b. Hearing is the active process of deliberately analyzing information. c. Hearing is an active process involving selection and remembering of information. d. Hearing occurs when sound waves hit our eardrums.

Communication & Mass Media

Most audiences respond negatively to poorly organized

presentations. Indicate whether the statement is true or false

Communication & Mass Media