Which of the following best describes divisibility of an innovation that influences the rate of adoption?
A) It is the degree to which the innovation is difficult to understand.
B) It is the degree to which the results of using the innovation can be observed or described to others.
C) It is the degree to which the innovation appears superior to existing products.
D) It is the degree to which the innovation may be tried on a limited basis.
E) It is the degree to which the innovation fits the values and experiences of potential consumers.
D
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Countywide Metals is a small company that incorporates in the state in which it is doing business and plans to offer and sell $100,000 worth of stock only to residents of the county in which it is doing business. Discuss the requirements Countywide must meet for registering its securities
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What will be an ideal response?
Which of the following refers to a written statement of a marketing strategy and the time-related details for carrying out the strategy?
A. marketing plan B. marketing program C. marketing mix D. marketing direction E. marketing design