The use of short-term incentives to encourage the purchase or sale of a product or service is called ________
A) direct marketing
B) sales promotion
C) personal selling
D) public relations
E) publicity
B
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Firms recognize the reduction in service potential of assets such as patents and trademarksusing the process of ____________________
Fill in the blank(s) with correct word
Which of the following statements about absorption costing and variable costing is true?
a. Sales minus variable cost of goods sold equals contribution margin. b. Absorption costing treats fixed overhead as a period cost. c. GAAP requires that variable costs be used for external reporting. d. Variable costing treats fixed overhead as a product cost.
The setup cost to make a carpet is $20 per setup. The holding cost is $2.00 per yard per year, and the annual demand is 12,000 yards. The manufacturing facility operates 300 days, and 120 yards of the carpet are produced per day. Given this information, which of the following statements is true?
a. The maximum inventory is 600. b. The maximum inventory is 500. c. The maximum inventory is 400. d. The maximum inventory is 300.
Munroe Dairy, Inc., a manufacturer of dairy products, has come up with new global ads that promote the benefits of drinking milk as well as demonstrate the various uses of milk. This is an example of
A. professional advertising. B. retail advertising. C. primary-demand advertising. D. secondary-demand advertising. E. trade advertising.