Compared with other promotion methods, personal selling
A. is less flexible in adapting to customers' needs and attitudes.
B. is less expensive when the target customers are numerous and widespread.
C. is less effective in overcoming sales resistance.
D. provides more immediate feedback.
E. All these answers are correct.
Answer: D
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Arthur offers Bob, an employee of Carl, a yearly salary of $10,000 more than Bob receives under the contractual relationship between Bob and Carl. Arthur knows about the contract between Bob and Carl and knows that the contract should run for another five years, but Arthur badly wants Bob to work for him. Arthur probably is liable to Carl for intentional interference with contractual relations
a. True b. False Indicate whether the statement is true or false
Adolph Coors Co. ran an ad that featured a purported taste test between Coors's Aspen Edge and Anheuser-Busch's Michelob Ultra. A taste tester downed a glass of Aspen Edge and took only a sip of Michelob Ultra. A print version of the ad said, "Beer drinkers agree that Aspen Edge has more taste than Michelob Ultra." Coors was forced to remove the television advertisements after Anheuser-Busch said it made unsubstantiated claims about consumer preferences. Anheuser-Busch most likely
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Prohibiting construction in wetlands is constitutionally exempt
Indicate whether the statement is true or false