In addition to employee relations and investor relations, how do other business functions affect a firm's marketing?
What will be an ideal response?
Operations, finance and service functions can impact marketing through word-of-mouth. Employees in these functions often have contact with customers, vendors and the general public. Interactions with these constituencies can influence public opinion and foster word-of-mouth. Also, employees harbor opinions about companies and their products and share these opinions with people outside of their organizations.
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A bond is an obligation of the shareholders
a. True b. False Indicate whether the statement is true or false
The example of Rubbermaid in Wooster, Ohio shows us that
a. international trade is always favorable for the U.S. economy. b. tariffs can reduce firm mobility, thus keeping jobs in the U.S. c. although international trade generally benefits all, the movement of firms can have a temporary negative impact on workers in a region. d. prices always rise to account for price increases in raw materials.
Give two examples of different types of advertising appeals that marketers can use
What will be an ideal response?
The health care coverage that provides you with the greatest choice of health care services is
A) manage care. B) fee-for-service care. C) HMO care. D) PPO care.