Galvin Corporation provides institutional food facilities with bread and other baked goods. The company does not actually produce or market the bread, and it has very few employees, most of whom are top executives or clerical workers. Galvin Corporation has a(n) ____ organizational structure.
A. matrix
B. line-and-staff
C. network
D. informal
E. line
Answer: C
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Which of the following individuals is NOT recognized as a field worker?
A) an interviewer intercepting shoppers in a mall B) a project director conducting a pretest on a questionnaire recently designed C) a telephone interviewer calling from a central location D) an observer counting customers in a particular section of a store E) a worker mailing questionnaires from an office
The nation's poor areas have 30 percent fewer supermarkets than do affluent areas. As a result, many low-income consumers find themselves ________
A) buying due to high-pressure methods B) in food deserts C) redlining D) being influenced by heavy advertising and promotion E) influenced by predatory pricing tactics
What are the three different types of survey questions discussed in this chapter? Provide an example of each type.
What will be an ideal response?
In general, tax planners prefer to defer income. This is an example of the conversion strategy.
Answer the following statement true (T) or false (F)