________ characterize purchasing situations in which something has changed since the last purchase
A) Straight rebuys
B) Modified rebuys
C) New-task purchase
D) Repetition purchase
B
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What are the basic differences between Delphi technique and NGT? Provide examples when each method may be effective in promoting improved decision making.
What will be an ideal response?
In 2015, Suez Company issued $200,000 of bonds for $189,640 . If the face rate of interest was 6.73% and the effective rate of interest was 8%, how would Suez calculate the interest expense for the first year on the bonds using the effective interest method?
a. $189,640 × 6.73% b. $189,640 × 8% c. $10,000 × 6.73% d. $10,000 × 8%
If you are in an industrial products business, it is not important for you to understand your consumers
Indicate whether the statement is true or false
Anne, a sales representative for a software firm, is heading to Europe for a sales presentation. Anne is unsure about the practice of gift giving and wants to make sure that she is perceived as ethical by the other firm
Which of the following should Anne LEAST likely do in this situation? A) Check the company policy about gift giving. B) Ensure that the gift is a small, thoughtful token. C) Give the gift before doing any business with the customer. D) Avoid giving the impression of buying the customer's favor. E) Ensure that the customer views the gift as a gesture of goodwill.