________ is a systematic approach to determine consumer interest in a product or service by creating and testing hypotheses through data-gathering surveys
Fill in the blanks with correct word
Market research
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The process of righting a wrong or correcting something that has gone wrong involving provision of a product to a client is called ________.
A. downsizing B. service recovery C. delivery system D. deregulation
George rented a car from RentaCar Corp. When he returned the car to RentaCar Corp., he forgot to retrieve his wallet from the glove compartment. In this scenario, George's wallet is ________.
A. unowned B. lost C. mislaid D. abandoned
The theory that to obtain a higher return on its investment, a firm will transfer its superior knowledge to a foreign subsidiary that it controls, rather than sell it in the open market is known as
A. internalization theory. B. eclectic theory. C. strategic behavior theory. D. dynamic capabilities theory. E. internationalization theory.
Discuss the implications behind the statement that "the customer is always right" in light of the fact that a company must at times deny a customer's request