One of the advantages of small presses is:
a. they can specialize in topics or types of writing that may be unattractive to larger publishers. b. they lure well-known authors to them.
c. they make more money than the large presses.
d. they publish only poetry.
ANSWER: a
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People all over the world can act as amateur photojournalists, using their smartphones to post live updates and commentary online. This underscores the rising importance of ______ in shaping intercultural communication.
a. journalism b. demography c. technology d. politics
Reckless Void just launched their debut album. The band wants to get signed by a record label and approaches a PR representative who looks at the album's declining sales
What evaluation technique should the PR representativeuse to show effective results? a. Measurement of audience action b. Measurement of media impressions c. Measurement of audience awareness d. Measurement of audience attitudes
Environmental activist John Muir used public relations tactics to help
A) designate Yosemite Valley into a National Park. B) promote the Sierra Nevada mountains as a tourist destination. C) stop the spread of railroads through pristine wilderness. D) Protect the Yosemite Valley in California. E) Both A and D.
The goal of journalistic objectivity began with which of the following?
A. jazz journalism B. yellow journalism C. tabloid papers D. the penny press