Why is it important to organize information we perceive?
What will be an ideal response?
Organizing information into cognitive maps, prototypes, and interpersonal scripts provides us with quick guidelines on how to act without extensive effort. Also, we are bombarded with information all the time, but categorizing helps us organize information quickly so that we can make sense of information.
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What is cost per engagement?
A. It focuses on the level of influence a user has that has interacted with the content. B. It focuses on how much people have reacted to the piece of content. C. It focuses on the level of viral activity a campaign has had over time. D. It focuses on the creativity of the content on a specific platform and compares it to other platforms used in a campaign.
Give an example of listening in order to gain and comprehend information.
What will be an ideal response?
Which statement is true regarding extemporaneous speaking?
A. You should practice your speech with the presentation outline until you can express your ideas naturally. B. Because the speech requires careful preparation, no practice is necessary. C. You should practice over and over until it sounds the same every time. D. You should limit your practice to two or three times so the speech will sound fresh when you deliver it.
One of the difficult issues in the regulation of advertising is finding the line between false or deceptive advertising and ________, that little lie that makes advertising more entertaining than it might otherwise be.
A. clutter B. fudging C. puffery D. bending