The use of aggressive personal selling and trade advertising by a manufacturer to convince a wholesaler or retailer to carry and sell its merchandise is known as a _____ strategy.
A. strong-arm
B. kinetic
C. pull
D. foot-in-the-door
E. push
Answer: E
You might also like to view...
The journal entry to record a note received from a customer to replace an account is
a. debit Notes Receivable; credit Accounts Receivable b. debit Accounts Receivable; credit Notes Receivable c. debit Cash; credit Notes Receivable d. debit Notes Receivable; credit Notes Payable
Which of the following is an advantage of a guarantee for the organization?
a. It forces managers to supervise the guest experience carefully. b. It forces employees to worry about the guest experience. c. It pinpoints exactly where the service failed. d. It saves the organization money.
Job enrichment and job enlargement are competing strategies.
Answer the following statement true (T) or false (F)
Which one of the following Sections states that "For the purposes of this section, the term "make and enforce contracts" includes the making, performance, modification, and termination of contracts, and the enjoyment of all benefits, privileges, terms and conditions of the contractual relationship??
A) ?Section 1971 of the Sarbanes-Oxley Act of 2002 B) Section 1981 of the Rehabilitation Act? C) Section 1981(a) the National Labor Relations Act? D) Section 1981(b) of the Civil Rights Act of 1991