A(n) _____ in promotional messaging is used to strike a chord with a target customer's sense of right and wrong.
A. Fantasy
B. Rational
C. Emotional appeal
D. Lifestyle
E. Moral Appeal
E. Moral Appeal
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Triple-bottom line refers to
A. the recognition of the need for organizations to be responsible simultaneously to shareholders, employees, and customers. B. the recognition of the need for organizations to improve the state of people, the planet, and profit simultaneously if they are to achieve sustainable, long-term growth. C. three different financial statements prepared in three different formats: one for governmental regulators, one for shareholders, and one for internal use. D. the obligations an organization has to practice profit, stakeholder, and societal responsibility simultaneously. E. the obligations an organization has to those who can affect achievement of its sales, profit, and market share objectives simultaneously.
A key reason why global manufacturers are unable to have a consolidated view of global demand and supply is because ______.
a. supply chains are planned and managed by disparate regional systems b. firms in the supply chain continue to manage globally while they are thinking locally c. the primary firm has different expectations from each link in the supply chain d. the pricing policies of different manufacturers are usually different
Food products are required to bear labels detailing the nutritional content
a. True b. False Indicate whether the statement is true or false
Roderick possesses five hundred acres of forested property. Roderick has the right to use the land, in¬cluding cutting its timber, for life. Roderick also has the right to lease the land for a period not to exceed his life. This ownership interest is
a. a fee simple absolute. b. a leasehold estate. c. a life estate. d. an easement.