Garoc Corp. has developed a reputation for poor customer service over the past couple of decades. Which of the following practices will help the company turn its reputation around?

A. taking a reactive approach to customer service over a proactive approach
B. limiting the sales function to only the salespeople in the company
C. monitoring customers' complaints by accessing big data from social media and the web
D. replacing existing customers with new customers
E. limiting customer service reps' role in personal selling


Answer: C

Business

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