Which of the following is a disadvantage associated with direct marketing?

A. poor image
B. poor selectivity
C. lack of segmentation
D. low frequency level
E. inability to measure effectiveness


Answer: A

Business

You might also like to view...

One of the basic purposes of inventory analysis in manufacturing and stock keeping services is to specify when items should be ordered.

Answer the following statement true (T) or false (F)

Business

All of the following are considered to be programming languages, except ____.

A. Java B. VBScript C. SQL D. Oracle

Business

In the Pinnacle of Entrepreneurship (Second Industrial Revolution), the entrepreneur ______.

a. was not well respected b. was considered “self-made” and was glorified in novels c. worked largely within large corporations d. paid higher taxes than their neighbors working in the factories

Business

For which circumstances should an employee manual be reviewed/revised?

a. New employment laws have been enacted. b. Company goals or benefit plans changed. c. Company has grown. d. All of the above

Business